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   Books / Video Training : Lynda - Employer Branding to Attract Talent
Lynda - Employer Branding to Attract Talent

Lynda - Employer Branding to Attract Talent
Size: 459 MB | Duration: 1h 6m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English
In the war for talent, having a strong brand can help you attract and retain the most talented employees.

In the war for talent, having a strong brand can help you attract and retain the most talented employees. Candidates want to work for employers with great reputations-who are known for fairness, flexibility, independence, strong leadership, and opportunities for growth. In this course, leadership consultant and coach Roberta Matuson helps employers understand what top talent considers when evaluating organizations as potential employers, and explains how to build an employer brand to attract talent and keep it compelling and relevant. Become the company people dream of working for-build your brand as a top employer.




* Why employer brand and reputation matters
* What top candidates want
* How to appeal to candidates
* How to make an emotional connection
* How to communicate your brand




Lynda - Employer Branding to Attract Talent

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