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   Books / Video Training : Strategic Pricing
Strategic Pricing
$19.99 | Created by Management Study Guide | Last updated 1/2020
Duration: 1 h | Video: h264, 1280x720 | Audio: AAC, 44 KHz, 2 Ch | 540 MB
Genre: eLearning | Language: English + Sub | 12 lectures

No prior knowledge is needed.

Define Price

Explain what is Strat Pricing

Explain what is meant by Value

Describe the Different Kinds of Pricing of Product

Explain Various Methods of Fixing Price

Explain Various Types of Pricing Models

Explain what is List Price

Describe the Steps for Developing Pricing Strategy

Explain Types of Pricing Objectives

Explain what is meant by Price Sensitivity

Readers can get a clear idea of how people buy a product based more on the psychology than on logic. After reading this course, one can get a thorough knowledge about Strat Pricing, Value, Kinds of Pricing, Methods of fixing price, Steps for developing pricing strategy etc. The introduction part of the course helps the reader to understand how strat pricing is crucial to the success of a product.

The Real Life Example in this course helps the reader to understand about the pricing strategy of beverage giant StarBucks. Multiple Choice Questions are included at wherever necessary to test the understanding of the reader.The case study and practice section at the end of the course helps the reader to apply whatever he/she has learnt in a practical way. In short, this is a wonderful course for those who are aspiring to learn how to fix the price of a product based on competition and psychology.

Who this course is for:

Finance Managers

MBA Students

Cost Accountants





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